Wednesday, July 27, 2011

Tampa Headshots and Professional Portraits

I decided to launch a new website this week:  It's just a one page site but it's dedicated to professional headshots.

I don't do that many headshots, to be honest, and I have no interest in going after the actor/model market.  So why launch a new website just for headshots?  Because I have a theory...

I personally believe that your headshot... the image that you use to represent yourself professionally.. is one of the most important business tools you have.  I also think that people don't take it seriously enough.  Too many people still view their professional portrait as just some stuffy picture that they have done for the "company."

It's so much more.

It's your first impression.  It's who you are to hundreds of people on Facebook, Twitter, Linkedin, your company website, business cards, etc...  and yet so many people have old, stodgy, boring headshots.  I know, I see them everyday online.

It doesn't have to be that way.  You can have a great picture, a portrait, that represents you exactly the way you see yourself.  If you think that the initial image that people see when looking you up on facebook or Google isn't important, consider that the typical magazine spends 8-10 hours of work to get one picture for the cover.  One.  That's how important that first impression is..

I started thinking about it this week after doing a few headshot portraits.  My wife, Bobbi needed one for her website (Perfect Florida Beach Wedding) and my friend Eileen over at Diva with a Fork needed one too (it's for her new website so it's not online yet).  They were both very happy with the results and I think it's because I come from a wedding/portrait background so I tend to want to use outdoor locations and great lighting to get portraits that are relaxed but still "portraits," (if that makes sense).

To be honest, I don't know that it will attract any business at all since I have no plans to really market it.  But it makes me feel good to know that it's out there.  My own little line in the sand that says, "Don't settle for the ordinary!"  I'm funny that way.  :)